How Brands Become Icons: The Principles of Cultural Branding

by DOUGLAS B. HOLT -

250.00
Out of Stock
  • AuthorDOUGLAS B. HOLT
  • I S B N9781578517749
  • LanguageEnglish
  • Product StatusENABLED
  • Product TypeHard Back
  • PublisherHARVARD BUSINESS REVIEW

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